I just listened to my favorite podcast, The Science of Social Media. The opening line stated that, “As of July 2020 more than half of all the people on Earth use social media.” Its growth is moving in an upward trajectory. Numbers from DataReportal have found that an average of 1 million people a day have started to use social media for the first time since July 2019! When I get asked if social media is really necessary for one’s business, these are figures you can’t discount. You absolutely need to have a presence here to connect and build relationships with potential customers and keep returning customers coming back.
Read MoreRecently our youngest daughter made her First Communion. She wore a beautiful dress from Spain, borrowed from a friend, and I wanted something special to compliment it. Enter STEMS by Kate, a South Bay floral designer. Katie used to live down the street from us and I’d always see her toting buckets of flowers with a big smile on her face. As the big day approached I reached out to her and asked if she could design a simple flower crown with some Baby’s Breath and maybe some roses. She said she’d put something together. That something is pictured above! My suggestion was clearly outdated and Katie created a gorgeous design that everyone raved about. The crown was worn to dinner that night, the beach the next day and is still residing on the top shelf of our fridge.
Read MoreMeet Jessica Hickerson, co-founder of a hot local South Bay business - Esplanade Brand. She recently revamped her website and redid the logo for a fresh, updated look. Another part of her digital marketing plan includes taking advantage of free options that are available to everyone - like Instagram and MailChimp.
Read MoreI spend time each day scrolling through Instagram to take a break from reality. A surefire thumb-stopper is anytime I come across photos from Julie Donovan Interior Design’s account. It embodies everything that Instagram is about - stunning photos that make you want to jump into the world she’s carefully curated. While she could easily snap photos of home interiors with her phone, she has taken things a step further, utilizing a professional photographer - Lauren Pressey. The double whammy of a gorgeously designed room amidst a clean canvas of fresh white paint coupled with an expert photog equals a knockout punch! Read on to find out more about Julie and her expertise.
Read MoreI interviewed Andreanna Liguore, of Bettolino Kitchen, to see how they have persevered in these ever-changing circumstances. I was thrilled to see that they were once again open for indoor dining and then just this week that was put on hold. The good news is they now have outdoor seating in their repertoire as well as curbside pickup and delivery options. They pivot and persevere!
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