Posting on Your Website
A post I did for Taylor's Fitness
Getting into a routine of publishing regular updates on your website is a meaningful way to get your ideas in front of potential customers and it gives Google a heads up that you have added new content to your site. Hello SEO! Writing a blog, newsletter, vlog, whatever you want to call it, is an effective way to freshen things up, share that you are an expert in your field and allows you to communicate about your products and services directly to the people who need you to solve their problem. When you publish something you’ve given customers searching for your services a direct path to find you!
I can make sure your content is set up correctly for SEO, which means it is more likely for you to come up towards the top, if not the top, of Google. I create attractive titles, use correct heading tags, add meta descriptions and proper categories. I can format the text and source imagery to make it pop and be readable for the web. People’s attention spans are becoming shorter and shorter, so you want to offer bite-size morsels for them to devour within a few short minutes. These things take time and knowledge to be done right. I can take care of all the grunt work which in turn gives you more time to with your creative flow of writing.
Call 310.748.9128 or email me here to start making your life easier!
Making Your Content Look Great
A blog post with all the key elements
If you’ve gone to the trouble to write a blog post, you want people to not only see it, but also choose to read it. With so much information on the web, if your content is not formatted correctly with a stunning image to grab people’s attention, they will choose to go elsewhere. Do you know how to set up your writing to make it easy for people to digest? Do you know where to find eye-catching imagery and how to comply with the creative commons licensing and avoid expensive copyright infringement fees for using an image that is not shareable?
I can lure people into your blog visually by sourcing free imagery that will make your content fly through social networks. I know how to break down your writing so that it is presented in manageable chunks for today’s distracted reader. I can provide creative sub-titles to draw the reader in. Finally, I’ll ensure that the titles match the key words you are targeting and that you use those key words in your text.
Call 310.748.9128 or email me here to start making your life easier!
Video Posting
Perhaps writing is not your specialty, but instead you light up in front of the camera. Video is king these days. Customers are more apt to watch a short video over a long piece of text. Making a video blog can be your best friend to get your message out to your customer. For some, video is much easier to produce than text, and doesn't have to be perfectly produced these days. You don’t need a memorized script, professional lighting and a full glam squad. Viewers are now accustomed to more authentic and raw filming that shows your true personality. You come across as super relatable, thanks in huge part to Instagram and other live video platforms.
I can take your video and make sure it is as visible as possible by ensuring it has a correct SEO aligned title. I will also add the meta description and tag it correctly so that your customer can find it on YouTube and Google searches. Lastly, I can post your video content directly to your website and various social media platforms such as, Facebook, Instagram and Pinterest for you so that you can save time to create more awesome content!
Call 310.748.9128 or email me here to start making your life easier!
A video post for Taylor's Fitness
Sharing To Social Media
A share to pinterest
Publishing a blog is great, that is, if people know your website exists. If they don’t, it’s imperative that your blog be shared out to social media, THE place where people’s attention is. In order to do that, there are many different tools and different social platforms to consider. Should you share it to Twitter? If you do, how do you ensure your image is there? Should you share it to Facebook? How do you know that you have the right text for your link? Maybe Instagram is your biggest platform? How’s your hashtag and IG stories game?
If you don’t have the answers to these questions, I do! I know how to do these very things as I’ve been sharing content to Instagram, Facebook, Twitter, and Google My Business for many tears. I will put your blog posts on these social platforms so that people will see and read them and ultimately drive traffic back to your website.
Call 310.748.9128 or email me here to start making your life easier!
Management Reporting
Google Analytics social traffic
You have created a blog that is posted to your website and shared across social media. Fabulous! You are doing everything right so far. But exactly how right are you? Do you know how well the blog is being received? Do you know your opening rate percentage? Where is the traffic coming from to see it on your website? Are customers clicking through to your text and actually reading it?
If you don’t know the answer to these questions, I do. By using the industry standard, Google Analytics, I can gather data that measures how well you are doing. I can show you exactly where your customer is coming from to land on your blog post. Are they coming from Pinterest, or Twitter, or directly from your home page? I can tell you how long they are on your blog or if they are leaving immediately. The analytics tell us exactly who your audience is, what language they speak, if they are male or female, even if they are a new or returning visitor. Google Analytics highlights areas of weakness and shows what posts are not doing well. We can look at those and together come up with a plan to change things for the better. If things are moving along great we can continue the flow and keep track of your ever-increasing numbers.
Contact Molly
tel: 310.748.9128
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