First Things First
For the next month, I’ll be writing a series of articles about my experience with the Manhattan Beach 10K Run and how a carefully planned out digital marketing strategy helped the race get 20% more registrants than last year. 20% more!!!!!
How I Got The Gig
If I had a dollar for every time someone asked me how I got the Manhattan Beach 10K Run job, well, I’d have a lot of dollars! It involved a bit of luck, knowing a key player, being in the right place at the right time, and another job offer.
Knowing The Right People
In early January of this year I made it known that I’d officially be starting my own business, Taylor Digital Marketing. You can read more about that here. At that time Erik was my PR person and promoting me as much as he could, as any great husband is inclined to do.
He spoke to a friend of ours and told her what I was doing. She just happens to be the Registration Director for the race. She was beyond excited and expressed that the race needed a shot in the arm to boost dwindling numbers for the past 2 years. She promised that she would recommend me to the Race Committee!
A couple of months passed and I didn’t hear anything. Being the sometimes pessimist that I am, I thought they’re never going to call me, too bad, so sad. At that same time another job opportunity, in the education field, presented itself to me. I ended up applying for it and went through a few interviews. My thought process was I could have a steady paycheck coming in while I build Taylor Digital Marketing.
A Job Offer
In the Spring, I received an email from a Race Committee member saying that they’d like to meet with me and see what I had to offer. That same day, within an hour’s time I received a message from the principal offering me the other job. This was the sign I needed to make my decision.
While I was proud of myself for dusting off my resume and having my first job interview in 15 years, I was supremely more excited to get the email from the MB10K! I decided to turn the school job down and pursue where my heart really was, being my own boss lady.
Catch my newsletter next week and I’ll letcha know how the ball got rolling and made this year’s MB10K uber successful!
Image Credit: Molly Taylor