To Market We Go | It Was A Snap!


Putting It Off

A few weeks ago I wrote about how I was going to set up a Snapchat Geofilter for the Manhattan Beach 10K Run.

My purpose in telling you about it via my newsletter was twofold:

  1. I announced it so that it was out there in the world and I'd have to do it.
  2. I wanted to teach you about Geofilters because they are a cool tool for your business or event.

I put it off for as long as I could, blaming my procrastination on Snapchat's calendar (you can make a filter only about a month before your event). But really I was putting it off for fear of the unknown. I was envisioning it being a super-hard, confusing and time-zapping project that I just wouldn't have the smarts for.

However, as the date of the race has been zooming towards me I could no longer put it off and I finally did it on Monday! Yahoo, aren't you proud of me? And as is the case with most things we fear, they usually aren't as bad as we make them out to be.

What I Learned

There are 2 types of Geofilters: Community & On Demand

In my nervousness, I accidentally chose the Community one. When I realized my mistake, it was too late. You can't remove Community Filters if Snapchat approves them. I haven't heard yet if it was approved, but if you happen to be hanging around the Manhattan Beach Pier, you just might get to use my mistake!

I also learned to pay close attention to Snapchat's pre-made templates that you can upload onto Photoshop. There was a box for a logo to fit in. I assumed the box would disappear, that it was just there as a guideline. Not so. When I got the approval email from Snapchat, my heart sank as I saw the box and the logo not properly aligned within it. Oops. This time I was able to cancel the filter and start over. Phew!

Lastly, I learned that the filters are pretty economical and easy to set up your geofence, the specific area that your filter will work in.

See The MB10K Geofilter

If you want to see it, you have to cross the finish line on October 1!

Call me to make a Geofilter for your event! 310.748.9128

Image credit: Snapchat

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