To Market We Go | Is It A Beautiful Day?

 

Keeping Up With The Kids

Facebook is the largest social platform right now with 1.9 billion users - many of whom are in their golden years. The social giant is hoping that Grandma and Grandpa will start using their new feature, Day, to stay in the know about what is going on in their precious snowflakes' eventful lives.

What Is Day?

On March 10th Facebook launched Messenger Day. In a nutshell, Day is a carbon copy of Snapchat. It operates within the Messenger app, allowing users to add video and pictures and filters that automatically delete after 24 hours. Sound familiar?

What's Going To Happen?

Time will tell if older generations will buy into this or even care. I personally think it will be easier for them to navigate rather than getting a Snapchat account and figuring out how to use that. But analysts are saying that people tend not to use Day because they use the Messenger app for chatting with one another and don't think to use the new feature or quickly discard it if they have given it a try.

The Takeaway

It is an attempt by the giant to get into Snap's game. It is another tool we can use in our obsession to overshare every detail of our lives. I'd love to hear your thoughts on it!

Image Credit: Pixaby

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To Market We Go | Veni, Vidi, Vici

 

Good Ol' Julius Caesar

He came, he saw, he conquered. 

I'd love to challenge you with the content you are producing and see you conquer videos. Videos are what people are looking at now on social. Think about what you are drawn to as you scroll through your news feed. I know I prefer watching something as opposed to reading a long content piece or looking at a photo.

I'm Not Good On Video

I know firsthand that filming yourself and putting it out there is no easy task. I wrote about my experience of taking a video of myself on Snapchat here. Remember, it doesn't have to be perfect. You don't need a film crew, makeup and pristine lighting. You need your phone and a Julius Caesar attitude. And if you don't want to take my word for it, read this article by Gary Vaynerchuk.

Numbers Don't Lie

Yesterday, I posted this video of Erik to his social pages.  Now look at the image for this newsletter. Do you see how many people he reached on his Facebook page - 972 with 330 views!! Pretty damn good, for something that took him minutes to shoot on his iPhone in our backyard. 

Practice, Practice, Practice

It took a lot of practice for Erik to be comfortable in front of the camera. When he first started he stumbled on his words, had a shaky hand from holding the phone up for so long and was often frustrated. But after putting in the time, he can now shoot a short video in a matter of minutes.

Let's See You

I'm looking forward to seeing your video content on Instagram Stories, Snapchat or Facebook Live. I'm watching YOU!

Hit me up if you'd like to chat more about video 310.748.9128

Image Credit: Erik Taylor


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To Market We Go | It Was A Snap!

 

Putting It Off

A few weeks ago I wrote about how I was going to set up a Snapchat Geofilter for the Manhattan Beach 10K Run.

My purpose in telling you about it via my newsletter was twofold:

  1. I announced it so that it was out there in the world and I'd have to do it.
  2. I wanted to teach you about Geofilters because they are a cool tool for your business or event.

I put it off for as long as I could, blaming my procrastination on Snapchat's calendar (you can make a filter only about a month before your event). But really I was putting it off for fear of the unknown. I was envisioning it being a super-hard, confusing and time-zapping project that I just wouldn't have the smarts for.

However, as the date of the race has been zooming towards me I could no longer put it off and I finally did it on Monday! Yahoo, aren't you proud of me? And as is the case with most things we fear, they usually aren't as bad as we make them out to be.

What I Learned

There are 2 types of Geofilters: Community & On Demand

In my nervousness, I accidentally chose the Community one. When I realized my mistake, it was too late. You can't remove Community Filters if Snapchat approves them. I haven't heard yet if it was approved, but if you happen to be hanging around the Manhattan Beach Pier, you just might get to use my mistake!

I also learned to pay close attention to Snapchat's pre-made templates that you can upload onto Photoshop. There was a box for a logo to fit in. I assumed the box would disappear, that it was just there as a guideline. Not so. When I got the approval email from Snapchat, my heart sank as I saw the box and the logo not properly aligned within it. Oops. This time I was able to cancel the filter and start over. Phew!

Lastly, I learned that the filters are pretty economical and easy to set up your geofence, the specific area that your filter will work in.

See The MB10K Geofilter

If you want to see it, you have to cross the finish line on October 1!

Call me to make a Geofilter for your event! 310.748.9128

Image credit: Snapchat


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To Market We Go | Namaste All Day

 

Snapchat Geofilters

I’m about to embark on creating a Snapchat Geofilter for the Manhattan Beach 10K Run. If all goes according to plan, as the runners finish the race and linger around the pier they will be taking selfies and using the special filter.

How It Works:

  • Sign into your account on Snapchat.com
  • Have a design ready or use a Snapchat template: your logo or something related to your event, location or business
  • Pick a date and set a geofence (only people in the specific area you have chosen can have access to it) for your filter
  • Submit it for Snapchat’s approval and buy it

Use It For Your Event

I previously wrote, here, that Snapchat does skew young. My main goal is to capture the tweens, teens and younger millennials and give them an opportunity to spread the news that the race is fun. I secretly hope that others who have the app on their phone will use it as well. I see plenty of people older than 25 who are having a blast using the Geofilters. I also have been seeing them used for all kinds of events: weddings, birthday parties, schools, and at local retail shops and restaurants.

Namaste

I recently read about a new yoga class that only plays music by the rapper Drake. They have created their very own filter of Drake in mountain pose shedding a tear (apparently he’s known for his sensitivity). Yogis are encouraged to use the filter at the class which takes place at a nightclub.

While this may make the serious Downward Doggers put their tail between their legs, I find it pretty brilliant. It gets people’s attention, it gets them curious about where the class is happening and very likely gets more people to take the class the next month. Proper etiquette for most yoga studios? No! Fun for a monthly class at a hot nightclub in L.A.? Totally!

The Takeaway

Clearly I appreciate that Snapchat is not for everyone and for all businesses. But if you cater to a younger, hip crowd and have a cool event coming up I think it might be fun to think about and try if it is in your budget.  Who knows, maybe in the future you’ll be at your dental office taking a selfie with your freshly cleaned pearly whites and overlaying a funny filter from there. Stranger things have happened!

I’d love to hear about your experience using or creating your own Geofilter, please shoot me an email!

If you need help getting started with Snapchat, give me a holler 310.748.9128


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To Market We Go | Instagood To Instagreat

 

Instagram Stories

This past week Instagram began rolling out a new feature - Instagram Stories. In a nutshell, it is just like Snapchat (but without the fun filters). As I previously wrote here, I love Instagram, and I think this new feature will go gang busters. Not everyone has this feature yet. You will know you have it when you see a bar at the top of your feed with the profile pics of the people you follow.

How It Works

You can share your moments throughout the day -  photos and videos. Instagram will string them together for you in a slideshow to create your story. There is no limit to how much you want to share.

You can set your creativity on fire with stories. Instagram allows you to draw, add text and emojis to what you capture.

And just like Snapchat, your story disappears after 24 hours. The stories will not be in your profile grid or your feed (unless you choose to share something)

You can control who sees your story. If you have a private account, only your followers will see it. If you have a public account, anyone can view it. But, you do have the option to hide it from anyone you choose. You can view who has watched your story by swiping up while viewing  your story. You can also post something from your story to your profile by tapping the 3 light grey buttons at the bottom right of your picture or video.

If people you follow have added new content to their story, you will see a colored ring around their profile picture. Just tap the profile pic and watch the story. You can move forward or backward through a story and skip ahead to the next person’s story.

Instagram does not allow you to like or comment on these stories as you do with the regular feed. However, you can send a private message to people via Instagram Direct.

What My Crystal Ball Says

As I said in the intro, I think this will really take off. Just from what I’ve seen so far, a lot of people, brands and companies I follow have jumped on the bandwagon. For those who don’t use Snapchat to promote their business, because it skews young, I think this is a great option for you and more user-friendly. I can’t wait to see your stories!!

If I can help you weave your story, give me a call 310.748.9128

Image Credit: Molly Taylor


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To Market We Go | Snap To It

 

Vacay

This past week, my family and I took a little vacation. We went down to Palm Desert where it was absolutely sweltering. So during the afternoons spent inside, I decided to play with Snapchat.

Snapchat Is For Kids

I’ve had an account for awhile. Because of the business I’m in I figured I better start learning how to use it. When I initially downloaded the app I had no clue how to use it. I found that it was not particularly user-friendly. Truth-be-told I had to have a millennial show me how it worked!! I monkeyed around with it here and there and would look at others’ snaps (posts). Eventually I stopped looking at it all together and thought it was a waste of my time. Who needs this, it’s just for teens to stay connected with their friends?! Right? Wrong!

I Heart Snapchat

I decided to give it another go last week. It turns out I had a blast using it! My girls know how to use it and they love getting my phone or Erik’s and sending snaps back-and-forth to us. We turned it into a family event and found ourselves laughing to the point of crying.

B A N A N A S

I googled how to use the lenses. Lenses are filters that you see over your face while you are using the app (see photo above!) Here’s where the fun began! We all started using them and could not stop. We turned into drag queens - it was like we went to the MAC counter at Nordstrom and the makeup artist went buh-na-nassss. Our faces became covered in strawberries, glasses, braces, squares, halos of flowers, devils, angels and we even face-swapped each other. Scary and so hilarious at the same time.

Video

I decided to give it a go. I stepped out of my comfort zone and snapped a video of myself! Then I saved it to my camera roll on my iPhone and shared it on my Instagram page. Much to my surprise, the short clip got 113 views and even garnered some comments. I think I’ll be repeating this behavior again.

Get Real

The beauty of Snapchat is that it is totally in the moment. You don’t have time to do retouches to make your skin gleam and have a perfectly practiced speech. It is the most real and raw social platform out of all of them. Anyone can make their Instagram posts look like they lead the life of Riley on a yacht off the Amalfi Coast. But Snapchat makes you vulnerable and that’s not always a bad thing. I was very reluctant to shoot a video of myself, I had no makeup on, hadn’t brushed my teeth (again) and I hate hearing my own voice recorded. But I did it anyway and was happy I did! People like seeing the REAL you!

Snap To It

If your clientele skews young, you best get on Snapchat now and figure out how to use it! This group is on fire there and it’s where you need to be if you want to reach them.

Feel free to see the real me on Snapchat: mollyo211


If you need help getting started with Snapchat, give me a holler 310.748.9128

Image Credit: Yours Truly!


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