This past week, my family and I took a little vacation. We went down to Palm Desert where it was absolutely sweltering. So during the afternoons spent inside, I decided to play with Snapchat.
Snapchat Is For Kids
I’ve had an account for awhile. Because of the business I’m in I figured I better start learning how to use it. When I initially downloaded the app I had no clue how to use it. I found that it was not particularly user-friendly. Truth-be-told I had to have a millennial show me how it worked!! I monkeyed around with it here and there and would look at others’ snaps (posts). Eventually I stopped looking at it all together and thought it was a waste of my time. Who needs this, it’s just for teens to stay connected with their friends?! Right? Wrong!
I Heart Snapchat
I decided to give it another go last week. It turns out I had a blast using it! My girls know how to use it and they love getting my phone or Erik’s and sending snaps back-and-forth to us. We turned it into a family event and found ourselves laughing to the point of crying.
B A N A N A S
I googled how to use the lenses. Lenses are filters that you see over your face while you are using the app (see photo above!) Here’s where the fun began! We all started using them and could not stop. We turned into drag queens - it was like we went to the MAC counter at Nordstrom and the makeup artist went buh-na-nassss. Our faces became covered in strawberries, glasses, braces, squares, halos of flowers, devils, angels and we even face-swapped each other. Scary and so hilarious at the same time.
I decided to give it a go. I stepped out of my comfort zone and snapped a video of myself! Then I saved it to my camera roll on my iPhone and shared it on my Instagram page. Much to my surprise, the short clip got 113 views and even garnered some comments. I think I’ll be repeating this behavior again.
The beauty of Snapchat is that it is totally in the moment. You don’t have time to do retouches to make your skin gleam and have a perfectly practiced speech. It is the most real and raw social platform out of all of them. Anyone can make their Instagram posts look like they lead the life of Riley on a yacht off the Amalfi Coast. But Snapchat makes you vulnerable and that’s not always a bad thing. I was very reluctant to shoot a video of myself, I had no makeup on, hadn’t brushed my teeth (again) and I hate hearing my own voice recorded. But I did it anyway and was happy I did! People like seeing the REAL you!
Snap To It
If your clientele skews young, you best get on Snapchat now and figure out how to use it! This group is on fire there and it’s where you need to be if you want to reach them.
Feel free to see the real me on Snapchat: mollyo211
If you need help getting started with Snapchat, give me a holler 310.748.9128
Image Credit: Yours Truly!
Sign up below and every Wednesday we'll send you one short but effective idea that can help you market your business.