To Market We Go | The Latest YouTube Sensation

 

Me

Totally joking! Last week, I went out of my comfort zone and filmed myself on Facebook Live. Thanks to all of you who were kind enough to watch and give a thumbs up and positive comments. It was a nice ego boost for sure!

How I Did It

I hired a film crew, a makeup artist and lighting specialist. Nah, just stacked up some books on my desk and put my iPhone on top of them and pressed the record button. Super glam!

I did do a couple practice runs filming just with the phone so I made sure my eyeballs were looking in the right direction and I didn't look like a total dweeb. I also didn't have anything written out - just had an idea in my head of what I wanted to say and went with it so I'd sound more natural.

What I Learned:

  • That I can do it
  • It wasn't as nerve wracking as I thought it would be
  • It was good to get it done in the morning so I didn't have to fret about it all day
  • The thought of doing it weekly scares me
  • That I need a content strategy to help me
  • Practicing what you preach is hard
  • Putting yourself out there is freeing

The Takeaway

What I've been telling you about video is really true. People tend to watch video more than reading an article. 

That 46 second video reached 400 people and had 401 views, 16 likes and 6 comments. 

My newsletter I posted the next day reached 101 people, 4 likes and 1 comment.

I strongly encourage you to give video a try. There are lots of avenues to use: Facebook Live, Instagram Stories, Instagram Live, Snapchat, YouTube, etc. And you don't need a film crew to do it, just your little ol' self and your phone. I can't wait to watch what you do and pat you on the back afterwards!

If you need that push to put yourself out there, give me a ring 310.748.9128

Image Credit: YouTube


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To Market We Go | Veni, Vidi, Vici

 

Good Ol' Julius Caesar

He came, he saw, he conquered. 

I'd love to challenge you with the content you are producing and see you conquer videos. Videos are what people are looking at now on social. Think about what you are drawn to as you scroll through your news feed. I know I prefer watching something as opposed to reading a long content piece or looking at a photo.

I'm Not Good On Video

I know firsthand that filming yourself and putting it out there is no easy task. I wrote about my experience of taking a video of myself on Snapchat here. Remember, it doesn't have to be perfect. You don't need a film crew, makeup and pristine lighting. You need your phone and a Julius Caesar attitude. And if you don't want to take my word for it, read this article by Gary Vaynerchuk.

Numbers Don't Lie

Yesterday, I posted this video of Erik to his social pages.  Now look at the image for this newsletter. Do you see how many people he reached on his Facebook page - 972 with 330 views!! Pretty damn good, for something that took him minutes to shoot on his iPhone in our backyard. 

Practice, Practice, Practice

It took a lot of practice for Erik to be comfortable in front of the camera. When he first started he stumbled on his words, had a shaky hand from holding the phone up for so long and was often frustrated. But after putting in the time, he can now shoot a short video in a matter of minutes.

Let's See You

I'm looking forward to seeing your video content on Instagram Stories, Snapchat or Facebook Live. I'm watching YOU!

Hit me up if you'd like to chat more about video 310.748.9128

Image Credit: Erik Taylor


Sign up below and every Wednesday we'll send you one short but effective idea that can help you market your business. 

 

To Market We Go | Snap To It

 

Vacay

This past week, my family and I took a little vacation. We went down to Palm Desert where it was absolutely sweltering. So during the afternoons spent inside, I decided to play with Snapchat.

Snapchat Is For Kids

I’ve had an account for awhile. Because of the business I’m in I figured I better start learning how to use it. When I initially downloaded the app I had no clue how to use it. I found that it was not particularly user-friendly. Truth-be-told I had to have a millennial show me how it worked!! I monkeyed around with it here and there and would look at others’ snaps (posts). Eventually I stopped looking at it all together and thought it was a waste of my time. Who needs this, it’s just for teens to stay connected with their friends?! Right? Wrong!

I Heart Snapchat

I decided to give it another go last week. It turns out I had a blast using it! My girls know how to use it and they love getting my phone or Erik’s and sending snaps back-and-forth to us. We turned it into a family event and found ourselves laughing to the point of crying.

B A N A N A S

I googled how to use the lenses. Lenses are filters that you see over your face while you are using the app (see photo above!) Here’s where the fun began! We all started using them and could not stop. We turned into drag queens - it was like we went to the MAC counter at Nordstrom and the makeup artist went buh-na-nassss. Our faces became covered in strawberries, glasses, braces, squares, halos of flowers, devils, angels and we even face-swapped each other. Scary and so hilarious at the same time.

Video

I decided to give it a go. I stepped out of my comfort zone and snapped a video of myself! Then I saved it to my camera roll on my iPhone and shared it on my Instagram page. Much to my surprise, the short clip got 113 views and even garnered some comments. I think I’ll be repeating this behavior again.

Get Real

The beauty of Snapchat is that it is totally in the moment. You don’t have time to do retouches to make your skin gleam and have a perfectly practiced speech. It is the most real and raw social platform out of all of them. Anyone can make their Instagram posts look like they lead the life of Riley on a yacht off the Amalfi Coast. But Snapchat makes you vulnerable and that’s not always a bad thing. I was very reluctant to shoot a video of myself, I had no makeup on, hadn’t brushed my teeth (again) and I hate hearing my own voice recorded. But I did it anyway and was happy I did! People like seeing the REAL you!

Snap To It

If your clientele skews young, you best get on Snapchat now and figure out how to use it! This group is on fire there and it’s where you need to be if you want to reach them.

Feel free to see the real me on Snapchat: mollyo211


If you need help getting started with Snapchat, give me a holler 310.748.9128

Image Credit: Yours Truly!


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