To Market We Go | The Latest YouTube Sensation



Totally joking! Last week, I went out of my comfort zone and filmed myself on Facebook Live. Thanks to all of you who were kind enough to watch and give a thumbs up and positive comments. It was a nice ego boost for sure!

How I Did It

I hired a film crew, a makeup artist and lighting specialist. Nah, just stacked up some books on my desk and put my iPhone on top of them and pressed the record button. Super glam!

I did do a couple practice runs filming just with the phone so I made sure my eyeballs were looking in the right direction and I didn't look like a total dweeb. I also didn't have anything written out - just had an idea in my head of what I wanted to say and went with it so I'd sound more natural.

What I Learned:

  • That I can do it
  • It wasn't as nerve wracking as I thought it would be
  • It was good to get it done in the morning so I didn't have to fret about it all day
  • The thought of doing it weekly scares me
  • That I need a content strategy to help me
  • Practicing what you preach is hard
  • Putting yourself out there is freeing

The Takeaway

What I've been telling you about video is really true. People tend to watch video more than reading an article. 

That 46 second video reached 400 people and had 401 views, 16 likes and 6 comments. 

My newsletter I posted the next day reached 101 people, 4 likes and 1 comment.

I strongly encourage you to give video a try. There are lots of avenues to use: Facebook Live, Instagram Stories, Instagram Live, Snapchat, YouTube, etc. And you don't need a film crew to do it, just your little ol' self and your phone. I can't wait to watch what you do and pat you on the back afterwards!

If you need that push to put yourself out there, give me a ring 310.748.9128

Image Credit: YouTube

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