To Market We Go | Is It A Beautiful Day?


Keeping Up With The Kids

Facebook is the largest social platform right now with 1.9 billion users - many of whom are in their golden years. The social giant is hoping that Grandma and Grandpa will start using their new feature, Day, to stay in the know about what is going on in their precious snowflakes' eventful lives.

What Is Day?

On March 10th Facebook launched Messenger Day. In a nutshell, Day is a carbon copy of Snapchat. It operates within the Messenger app, allowing users to add video and pictures and filters that automatically delete after 24 hours. Sound familiar?

What's Going To Happen?

Time will tell if older generations will buy into this or even care. I personally think it will be easier for them to navigate rather than getting a Snapchat account and figuring out how to use that. But analysts are saying that people tend not to use Day because they use the Messenger app for chatting with one another and don't think to use the new feature or quickly discard it if they have given it a try.

The Takeaway

It is an attempt by the giant to get into Snap's game. It is another tool we can use in our obsession to overshare every detail of our lives. I'd love to hear your thoughts on it!

Image Credit: Pixaby

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To Market We Go | MailChimp & Facebook Sittin' In A Tree...



Pretty big news happened last week. MailChimp and Facebook got "married" and had a baby - Facebook Ad Campaigns.

Check out the video here!

What This Means For You

Assuming you already use MailChimp for your email newsletters (if not, we better talk) you can now create Facebook ads inside MailChimp.

The best part - Facebook will find audiences that look similar to your most engaged customers (based off of info from your email list and integrating Facebook's data science models) and then generate a similar audience to market your ads to - they take the guess work of figuring out who to target off of your plate.  All of this takes place within the MailChimp interface so you never have to go into Facebook to create the ad. FYI, you have to spend at least $5 a day. 

Let me know if you've tried this and approve of this blessed union!

Image Credit: MailChimp

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To Market We Go | mAD men


Good Ol' Days

In the good old days of marketing, you could take out an ad in your local paper, the Yellow Pages, or maybe get a flyer printed and hire a kid to put it on a bunch of windshields for you.  Customers would actually look at these items and give you a ring if they needed your services.

But those simpler times are gone and you have to fight to get your business in front of as many eyes as possible. Now people rarely subscribe to a physical newspaper, we no longer hear the thump of the Yellow Pages at our doorstep, and any sort of flyer goes directly into the recycling bin.

Where It's At Now

It’s a challenge for a small business to know where to turn for advertising now: Twitter, Facebook, Yelp, Google…there’s so many options, it’s costly and it’s confusing to know which to choose and what platform is the best for your business.

I vote for Facebook ads. You can set a daily or lifetime budget. With the daily one the ad will pause once your budget is spent and will reset the next day and with the lifetime option, the ad will stop running once your total budget has been reached. You can schedule the ad to run as long as you want.

The best thing about Facebook ads is that you can laser target your audience by their:

  • location
  • demographics
  • interests
  • purchasing habits
  • and other categories

As you choose these various options it shows you how many people you have the potential to reach.

Facebook will also assist you with creating the ad and giving you tips to help enhance it. Finally, you will get updates with page insights and reporting tools that let you know how your ad is performing and you can change future ads based on this valuable information.

If you need help with your advertising, let's discuss 310.748.9128

Sign up below and every Wednesday we'll send you one short but effective idea that can help you market your business.