Pretty big news happened last week. MailChimp and Facebook got "married" and had a baby - Facebook Ad Campaigns.
What This Means For You
Assuming you already use MailChimp for your email newsletters (if not, we better talk) you can now create Facebook ads inside MailChimp.
The best part - Facebook will find audiences that look similar to your most engaged customers (based off of info from your email list and integrating Facebook's data science models) and then generate a similar audience to market your ads to - they take the guess work of figuring out who to target off of your plate. All of this takes place within the MailChimp interface so you never have to go into Facebook to create the ad. FYI, you have to spend at least $5 a day.
Let me know if you've tried this and approve of this blessed union!
Image Credit: MailChimp
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