To Market We Go | I'll Scratch Your Back If You Scratch Mine

 

Cross-Promotion

For the last few weeks I have been all about cross-promotion. Wikipedia defines it as, "A form of marketing promotion where customers of one product or service are targeted with promotion of a related product."

This works as long as you have 2 things going for you:

1.   A service or product that people believe in and trust.

2.   Another business that is willing to partner with you. 

Cross-promoting is a fantastic vehicle to get your message in front of a new audience that you would normally not have access to.

Ask

The first step is reaching out to other businesses and going for the ask. The worst that can happen is they say thanks but no thanks and you move onto someone that gives you a yes.

Success Stories

On behalf of the Manhattan Beach 10K Run I reached out to 2 popular sites – Dig MB and South Bay Jackie. I asked them if they’d be willing to promote the race.

Dig MB wrote an email newsletter that went out to their list and amplified it across their social media pages.

South Bay Jackie added the run as an event on her website.

In return, I thanked them across the run's social pages, invited people to follow them and am working on a blog and email newsletter that will go out to the large MB10K email list promoting these folks.

Easy Peasy

Who doesn’t want some free advertising? Put yourself out there and more than likely you will be surprised at the help you will get back in return and the good vibes you get in promoting another business. 

Image Credit: Me


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To Market We Go | The Other Man In My Life

 

Do I Have Your Attention Now?!

Yes, I have another man in my life and it’s time I introduced you to him. He’s tall, handsome, has a nice accent and a heart of gold. I’ve been seeing him for a couple years now.

Now get your heads outta the gutter!

All the things I said are true, but not what you may be thinking! This other man in my life is my mentor and he has taught me everything I need to know about my newest career.

Meet My Sensei

His name is Andrew McCluskey and he is a Scotsman, hence the thick brogue. A friend introduced my husband to Andrew about 2 years ago and after many trial and errors with other web designers, Andrew stuck.

I would hear this powerful voice on the other end of Erik’s Skype call and wonder who the heck he was talking to. Soon I started getting involved with the calls and helping Erik out with his social media and then it lead to me learning from Andrew about how to handle Erik’s digital strategy.

The Man, The Myth, The Legend

But Andrew doesn’t just design amazing websites. Where he really shines is helping business owners with their marketing and business strategies.

And with many thanks to him I have learned more than I ever imagined and continue to learn from him. I am forever indebted to him for his patience, guidance, and always pushing me towards perfection (even though I may have shed a tear or two wondering how I was going to get everything done while simultaneously being the CEO of the Taylor household!)

Simply Friday

Take a look at his website, Simply Friday, to see what he is all about. While you are there, sign up for his weekly newsletter about digital marketing, it is helpful and entertaining!

Maestro

Fun fact about Andrew: his true love is music. He moved to America to join a rock band! If you do nothing else, please check out his Instagram post here!!

He has another super cool site, musicto, that features his original, instrumental (mostly piano) music and the science behind how music helps you to grieve, to work, to study, to do anything really. This is his true passion and it is reflected in this website! Amazing stuff!


Thanks, Andrew, catch ya later!

Image Credit: My Main Squeeze :)


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To Market We Go | mAD men

 

Good Ol' Days

In the good old days of marketing, you could take out an ad in your local paper, the Yellow Pages, or maybe get a flyer printed and hire a kid to put it on a bunch of windshields for you.  Customers would actually look at these items and give you a ring if they needed your services.

But those simpler times are gone and you have to fight to get your business in front of as many eyes as possible. Now people rarely subscribe to a physical newspaper, we no longer hear the thump of the Yellow Pages at our doorstep, and any sort of flyer goes directly into the recycling bin.

Where It's At Now

It’s a challenge for a small business to know where to turn for advertising now: Twitter, Facebook, Yelp, Google…there’s so many options, it’s costly and it’s confusing to know which to choose and what platform is the best for your business.

I vote for Facebook ads. You can set a daily or lifetime budget. With the daily one the ad will pause once your budget is spent and will reset the next day and with the lifetime option, the ad will stop running once your total budget has been reached. You can schedule the ad to run as long as you want.

The best thing about Facebook ads is that you can laser target your audience by their:

  • location
  • demographics
  • interests
  • purchasing habits
  • and other categories

As you choose these various options it shows you how many people you have the potential to reach.

Facebook will also assist you with creating the ad and giving you tips to help enhance it. Finally, you will get updates with page insights and reporting tools that let you know how your ad is performing and you can change future ads based on this valuable information.

If you need help with your advertising, let's discuss 310.748.9128


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