To Market We Go | Make School Cool

 

Forever Plaid

Who else wore a plaid jumper during their formative years? I was in a Catholic school uniform from Kinder all the way to 12th grade. I'm sure I complained some days about it, but deep down I really liked it {and may have shown up to a Halloween party in one}!

Speaking of Catholic schools, they have been on my mind recently as I'm currently building a new website for one. I've spent some time looking at a lot of other school websites in the Los Angles area and what I'm seeing is not very cool.

Lots of problems:

  • outdated
  • not scaled to mobile
  • not user-friendly
  • poor imagery
  • too many choices in the menu nav
  • too much unnecessary info.
  • totally not cool

In fact, one parent recently told me that they didn't even consider one of the schools because the website looked like it was straight outta the 90's. 

Are You Listening Principals?

That school lost a paying customer, solely based on their sad digital presence. They might have had the highest test scores and cream of the crop teachers, but because their website stinks people don't take them seriously. Summer is coming and it is the perfect time for principals to look at their digital footprint, or lack thereof, and make some changes.

Time To Get On The Bus

Catholic schools are a business just like any other. They heavily rely on customers, returning and new, to keep themselves afloat. It is time to get modern, compete with other schools and get taken seriously in meeting the digital demands of families and their kids.

Give me a call if your website needs a revamp310.748.9128

Image Credit: Dean Hochman via Flickr


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To Market We Go | Here's To A Kick A$$ 2017!

 

I'm Back!

2017 started out a little topsy turvy for me, with a nice little bout of bronchitis. But with some good ol' cough syrup with codeine I'm getting back in the game!

Good Stuff Is Coming

During December I was working my guts out on a new website. Check out the Redondo St. Patrick's Day 5K here. I'd be thrilled if you registered and helped a sister out!!!  If you are in town on Sunday, March 12, 2017 I'll cheer you on as you run or walk by. Thanks!

I've got more sites in the works and other fun projects that I will be writing about in the coming weeks.

There are so many ways that I can help your business grow in 2017! Call today so we can chat 310.748.9128

Image Credit: Austin Schmid via Unsplash


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To Market We Go | The Rebirth Of The #mb10k

 

Last week I wrote about how I landed the Manhattan Beach 10K Run job here.

What Next?

The next step involved meeting with the Race Director and a Race Committee member to discuss what they were hoping to accomplish with this year’s event. They informed me that their registration numbers had decreased for the last 2 years and that they were missing participants in the 18-40 year old market. Point blank they were looking to increase registrations for 2016. There is nothing better than a clear and relatively simple goal!

In May the Wall Street Journal published an article entitled: “How Millennials Ended The Running Boom”. The article discussed how millennials are now the largest population, surpassing baby boomers, and that they are looking for “experiences” in fitness classes rather than choosing to run a road race. Not good news for those in the running business.

Clear Cut Plan

I was confident that I could help the race get to where they wanted to be. After all, their “product” was an easy sell - a race in one of the toniest beach cities where all proceeds went directly back to the community, who wouldn't want to participate?!

I knew the run needed a modern website that was mobile friendly, they needed to plant a firm digital footprint, and they needed to decrease their budget on traditional print advertising in local papers. I put together a Scope Of Work and Proposal that outlined their challenges and how I could best serve them to get more folks to sign up

Simply Put, They Needed:

  • a new website
  • a digital footprint
  • an email newsletter
  • a content strategy
  • a digital advertising strategy

The first task was to get the new website up and running. Once I had accomplished this, it felt like the race had a rebirth, it was hip and in sync with 2016! Hooray!

It immediately started doing its job of:

  • informing people of the race date
  • collecting new emails that enticed people to stay in the know for registration opening
  • building excitement about why people should run the race
  • letting them know all the other important info.

Check-in next week for more about the meat of it all, the digital strategy! Yes, you need a website in this day and age, but if you don't do anything to drive people to it, there's no reason for it to exist.

Give me a call if you'd like help with your digital marketing 310.748.9128

Image Credit: Manhattan Beach 10K Run


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To Market We Go | The Other Man In My Life

 

Do I Have Your Attention Now?!

Yes, I have another man in my life and it’s time I introduced you to him. He’s tall, handsome, has a nice accent and a heart of gold. I’ve been seeing him for a couple years now.

Now get your heads outta the gutter!

All the things I said are true, but not what you may be thinking! This other man in my life is my mentor and he has taught me everything I need to know about my newest career.

Meet My Sensei

His name is Andrew McCluskey and he is a Scotsman, hence the thick brogue. A friend introduced my husband to Andrew about 2 years ago and after many trial and errors with other web designers, Andrew stuck.

I would hear this powerful voice on the other end of Erik’s Skype call and wonder who the heck he was talking to. Soon I started getting involved with the calls and helping Erik out with his social media and then it lead to me learning from Andrew about how to handle Erik’s digital strategy.

The Man, The Myth, The Legend

But Andrew doesn’t just design amazing websites. Where he really shines is helping business owners with their marketing and business strategies.

And with many thanks to him I have learned more than I ever imagined and continue to learn from him. I am forever indebted to him for his patience, guidance, and always pushing me towards perfection (even though I may have shed a tear or two wondering how I was going to get everything done while simultaneously being the CEO of the Taylor household!)

Simply Friday

Take a look at his website, Simply Friday, to see what he is all about. While you are there, sign up for his weekly newsletter about digital marketing, it is helpful and entertaining!

Maestro

Fun fact about Andrew: his true love is music. He moved to America to join a rock band! If you do nothing else, please check out his Instagram post here!!

He has another super cool site, musicto, that features his original, instrumental (mostly piano) music and the science behind how music helps you to grieve, to work, to study, to do anything really. This is his true passion and it is reflected in this website! Amazing stuff!


Thanks, Andrew, catch ya later!

Image Credit: My Main Squeeze :)


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To Market We Go | A Leap Of Faith

 

The Proverbial They

They {I would love to know exactly who they are, wouldn’t you?} say that you should do something once a day that scares you. By golly I’m doing it! I have started my very own business. A digital marketing business to be exact.

 

“Stuff”

In the summer of 2015 I began the process of learning how to do website “stuff” for my husband’s business. That “stuff” consisted of posting his newsletter and videos to his website, sharing them out to social media, and doing analytics. I had been previously helping him with the social media side of things and was looking for a new challenge.

Much to my own shock, I realized that I loved doing all of this “stuff”! Never in my life did I think I’d be a techy geek. It began to consume my thoughts and I found myself talking to people about what I had been doing. I noticed their eyes glazed over while mine widened with excitement!

For the past 4 years I have been a stay-at-home mama happily raising our two beautiful daughters. But doing this work gave me a new purpose and it was a different way that I could help out the family.

 

Puzzle Pieces

I realized that the work I was doing for Erik’s business felt like putting a puzzle together and I love puzzles and I love this work! Once I became familiar with the new knowledge and comfortable doing it, I thought why not do this for other businesses?! 

So here I am, taking a leap of faith and venturing out to take on a new career path, so different from my previous job of teaching elementary school. This new job has become my passion and I’m super excited to see where it goes. I hope to offer small businesses the knowledge and support they need to market themselves in the ever-growing digital world.

 

If you are a small business and interested in how I can help you, give me a call 310.748.9128 and we'll start the process!

 

Image Credit: Redd Angelo on Unsplash


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