To Market We Go | Millennials That Get The Job Done
Generation Y
Wikipedia has this to say about this generation - "Millennial characteristics vary by region, depending on social and economic conditions. However, the generation is generally marked by an increased use and familiarity with communications, media, and digital technologies. In most parts of the world, their upbringing was marked by an increase in a liberal approach to politics and economics; the effects of this environment are disputed. The Great Recession has had a major impact on this generation because it has caused historically high levels of unemployment among young people, and has led to speculation about possible long-term economic and social damage to this generation."
Poking Fun
Millennials often get a bad rap. If you'd like a laugh today, watch this video.
All Kidding Aside
Truth be told, there are actual millennials who get the job done! There are 2 that I'd like to highlight today because they have had a definite influence on me and have become my virtual cheerleaders when self-doubt comes creepin'.
Meet Ellen Bennett
I've been following Ellen, aka the Apron Lady, on Instagram for 2 years. She has a multi-million dollar company, Hedley & Bennett, that Forbes recently wrote about here. If you watch the Food Network or eat at some of the trendy restaurants around town, it is likely you'll see celeb chefs and hipster waiters wearing her awesome aprons.
There are many reasons why I think she rocks, but mainly I dig her because she's a hustler when it comes to work, she's survived many bumps in the road and she continues to get back up and learn from her mistakes without COMPLAINING!
Check her company out here: Facebook, Instagram, Website
Meet Femke van Schoonhoven
Femke is a digital designer who lives in Amsterdam, who dabbles in freelance work beyond her full time job. This lovely 25 year old sends me a weekly newsletter that I swear is tailored to my daily concerns about being a freelancer. She gets me, and the rest of her faithful followers, because she is in the midst of her work/life balance as well. She is full of helpful tips, inspiration and is a major proponent of using the word NO!
If you are interested in some weekly inspiration from this old soul, sign up for her newsletter here.
Give me a ring if you'd like a slighty older gal to help you with your digital strategy 310.748.9128 :)
Video and Image Credits: johnbcrist, Forbes & Femke
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