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NAP - Not What You’re Thinking

If you own a business, you need to know what NAP is:

  • Name

  • Address

  • Phone Number

A local business listing is an online entry that contains your business Name, Address and Phone Number (NAP) along with other details.

What Is A Local Business Listing?

Think of a local business listing as the modern version of the Yellow Pages. Back in the Mesozoic Era we used our wet thumbs and that cumbersome book, that had a deafening thump on our doorstep, to find a service that we needed.

Now, we have the life-changing, all-knowing, authoritarian - Google! What did we ever do without it? Most consumers will use Google to search for local services. But, there are others you should be on as well. Hence, the importance of your NAP. You as a business owner offer a local service and you want people to be able to find you.

NAP = Consistency

The more listings you have in local directories the more visible you are in local search, however - you must ensure that the NAP used across your local is the same.

This means making sure you use the right telephone number format, ensuring that if you use the +4 digits on your zip code in a few listings you use it in all your listings.

Some Local Listings You Should Be On

  • Google My Business

  • Facebook

  • Yelp

  • Bing

  • LinkedIn

  • Foursquare

  • Hubspot

  • Better Business Bureau

  • Foursquare

  • MapQuest

What Do You Look Like?

Want to see what your business looks like in Local Search and how effective your current approach is?


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Photo by Blake Meyer on Unsplash