To Market We Go | Good As Gold

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The Power Of Emails

Do you have an email list for your business? If so, you own the pot of gold at the end of the rainbow! Do you utilize this list? Do you write a blog, send a newsletter, product updates or any sort of communication that would bring value to your customer?

If you’ve given up the ghost because you think emails are a thing of the past, newsflash, they are alive and well!

The Wall Street Journal just posted an article about old faithful, The Latest Hot Tech Secret: Your Email. The beauty of email is that it is not the latest tech secret, its been around a long time and is seeing a resurgence as a direct connection you can have with your audience. Christopher Mims, the author of the article, writes:

“For marketers, the algorithms that power social media represent the ever-rising cost of doing business on the platforms owned by the duopoly of Google and Facebook. Email allows authors to intimately connect with reader, lets brands address their most loyal customers and budding startups develop armies of influencers.”

What This Means For You

There’s no algorithm keeping Nancy from reading your email. Nancy has willingly signed up to see your email. Nancy has the freedom to choose whether she’ll read it or not. Nancy can even unsubscribe from your email.

But, Nancy is in control. And, if you have been feeding Nancy quality content, she trusts and believes you and is more willing to give you her business rather than Joe Schmo.

Email Marketing Services

There are several good email marketing companies to choose from:

  • MailChimp

  • Constant Contact

  • Drip

  • CovertKit

  • AWeber

  • SendinBlue

Start by looking into them and see what’s a good fit for you. I personally love MailChimp and use it for my business and several other clients I have.

How will you utilize your email list in 2019?

I would love to hear your ideas or answer questions you have about email marketing.

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